Diets & Weight Loss

Cosmeceutical

A term for a product that combines features of both a cosmetic and a pharmaceutical

Question: HOw to make a good marketing plan for men's cosmeceutical product in Asia? Cosmeceutical industry is increasing in Asia area. I would like to know how U.S cosmetic industry is doing for marketing strategy in domestic men's cosmetic.

Answer: Majority of men in asia do not have great physique. The brands should have a model who look like a common asian. Make the brands available at the arms distance. Do not deny the role of saloons, since most of the men get free time at saloons.

 


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